It started during fashion week, when models walked the runway at Anna Sui's spring 2017 show with a wash of burgundy around their eyes. At Kenzo, Max Mara, Ferragamo, and Tadashi Shoji, there were more variations on red lids. Then Selena Gomez won the Met Gala red carpet with a combination of red and pink eye shadow, the perfect foil to her otherwise low-key look. The least-likely eye accent was officially having a moment.
According to makeup artist Katie Jane Hughes, the bold shade—once relegated to lips, cheeks, and of course nails—is surprisingly easy to execute around the eyes because it's strangely flattering. "For lighter eyes, it really brings out the brightness," she explains. "And on dark eyes, it's a pop of color against a neutral palette."
But how do you wear red pigment on your eyes (when you're not Selena Gomez) without looking high, hungover or worse—conjunctivitis-stricken?
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